MEASURING ELECTRONIC SERVICE QUALITY IN ONLINE APPAREL RETAILERS
نویسندگان
چکیده
Bu çalışmada online kıyafet siteleri için elektronik hizmet kalitesi modeli oluşturulması amaçlanmıştır. çalışmadaki bulgular 313 adet Gazi Üniversitesinde İktisadi ve İdari Bilimler Fakültesinde öğrenim gören öğrencilere yapılan anket sonucuna göre edinilmiştir. Ölçüm modellerinin geçerliliklerini oluşturulan hipotezleri test etmek yapısal eşitlik kullanılmıştır. sitelerinin kalitesini ölçmek E-S-QUAL ölçeğindeki 4 değişken yeni 3 (kişiselleştirme, bilgi, grafik-tasarım) ile güncellenmiş ölçek geliştirilmiş bu ölçülmüştür. Online mağazalarında, yedi boyut temsil etmekte e- 7 arasında anlamlı pozitif bir ilişki vardır.
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ژورنال
عنوان ژورنال: International Journal of Management Economics and Business
سال: 2022
ISSN: ['2147-9194', '2147-9208']
DOI: https://doi.org/10.17130/ijmeb.1015313